Nokian Tyres celebrates the 120th anniversary; to expand outside traditional market
The world’s northernmost tyremaker Nokian Tyres is celebrating 120 years in business in 2018. Since 1898, the company has grown into a world-class business that looks to the future ready to tackle the opportunities provided by a changing world.
“We can only remain at the top of the industry through constant development and improvement. This means expanding outside of the traditional winter tyre market and investing in services that make it even easier to take care of your tyres. We intend to continue our systematic and sustainable work towards developing innovative solutions and retain our ability to quickly and flexibly adapt to the changes around us. We are proud of our roots and our strong heritage of technological leadership, high-quality products and the Hakkapeliitta Spirit. As experts in challenging conditions, we have been promoting and facilitating safe transport for decades,” said Hille Korhonen, President and CEO, Nokian Tyres.
The stages of Nokian Tyres tell a powerful story of the history of the Finnish rubber industry. Established in 1898 as Suomen Gummitehdas Osakeyhtiö, the company manufactured galoshes, rubber seals, different types of hoses, police batons and, later, bicycle tyres. Car tyre manufacturing started in the early 1900s as the number of cars started growing. Currently, Nokian Tyres employs 4,600 professionals worldwide and has net sales of around EUR 1.6 billion. The company’s products are already sold in nearly 60 countries.
In 1934, the company developed the world’s first winter tyre, the Kelirengas. Two years later, it produced the first Hakkapeliitta winter tyre, which opened the door for growth and the international market.