Travis Roffler, Director of Marketing, said: "The PureContact™ brings together our innovative technologies into one luxury all-season tyre.  We've married our EcoPlus Technology, Comfort Ride Technology and Tuned Performance Indicators for a replacement tire that will help our customers arrive to their destinations safely while also helping to save money and be kind to the environment."

The awward winning EcoPlus Technology enhances wet road grip and improves wear and fuel efficiency. Continental also claims that its Comfort Ride Technology absorbs vibrations caused by road surface irregularities, giving drivers and their passenger's a smooth and enjoyable ride