Asif Yusufzai, Zafco Director, said: “We took this step in keeping with our long-term vision of establishing our presence across all segments of the market and to implement our global strategy of offering a wide ranging assortment to our customers. We also aim for continuous improvements in product quality to ensure that every new product we roll out under the Armstrong brand will be better than its predecessors.”

According to the company, the Armstrong brands will be manufactured at reputable factories commensurate with its internationally recognised high quality.

“The addition of the Armstrong brand to our portfolio in the US is an important strategic step,” said Carl Casalbore, vice president of sales for ZTI Tires, Zafco’s US subsidiary. “This brand has a lot to offer in the agriculture and commercial tires segment in the US, and therefore this will be the main focus for Armstrong here. In addition, Armstrong will also be selling tires in the passenger segment, including touring and ultra-high performance, SUV and CUV.”